Innovating Sea Fishing Gear Since 1968
Discover premium tackle, designed by anglers, for anglers. From the original Breakaway Lead to cutting-edge rods and accessories, trust Breakaway Tackle for your next fishing adventure.
Over 50 Years of Innovation
Over 50 Years of Innovation
Engineered for Performance
Engineered for Performance
Trusted by Anglers Worldwide
Trusted by Anglers Worldwide
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About Breakaway Tackle – Over 50 Years of Sea Fishing Innovation
Founded in 1968 in Ipswich, Suffolk, Breakaway Tackle has grown from a £50 venture by Norman Bickers into a globally recognised name in sea angling. Renowned for ground breaking innovations like the original Breakaway Lead and Impact Lead, the company revolutionised modern beach fishing with tackle designed to maximise casting distance, bait presentation, and performance. From our Ipswich shop and mail-order facility, we serve both retail and trade customers with expert advice from experienced anglers. Though known worldwide, we remain proudly rooted in Suffolk—committed to quality, innovation, and gear trusted by generations of sea fishermen.
Breakaway Leads
Fishing Species Around UK Waters
From the rugged beaches of the UK to coastlines around the world, anglers trust Breakaway for innovative, reliable tackle that performs when it matters most. With over 50 years of proven results, our gear is built by anglers — for anglers
Accessories
Breakaway Fisheries
Trusted by 50,000+ Customers Worldwide
From the rugged beaches of the UK to coastlines around the world, anglers trust Breakaway for innovative, reliable tackle that performs when it matters most. With over 50 years of proven results, our gear is built by anglers — for anglers
If you like fishing, this is going to be your new Aladin’s Cave. There’s not a lot that they don’t do here. Old and new rods, tackle for every type of fishing, and loads of types of bait. My first visit was about a month ago, and I’ve been in several times since!
Thank you to the team at Breakaway. I love my new kit, and I’ll see you again soon.
Ordered a couple of Imp tools – 1 for home, 1 in the box as a guest Wednesday night. Turned up Friday.
I’m impressed with the quality of the kit but also the service.
Thank you.
I had a small issue with an order but it was resolved brilliantly. Norman is definitely the shop we all wish we had near home. I’m sorry Brexit has made it very expensive to order in the UK otherwise I would buy a lot of fishing tackle from your lovely shop. Hopefully one day we’ll see each other again in Europe.
Super customer service who’s there to help when needed but let’s you do your shopping in peace.
Great tackle and very healthy live bait.
Very reasonably priced store with a selection so big you’ll always find something else you want even when you have to go by a list!
Definitely happy to return and recommend!
Latest from the Breakaway Blog
October 2, 2025